Real Estate SEO Pros have assisted Real Estate Agents with learning how to do critical SEO on their sites for many years. We have decided to come forward and present our much asked for services for Real Estate Agents who are not presently our clients, so we have produced free videos, 6 in fact, to assistant with SEO for Agents sites.
Most Real Estate Agents working in todays market grasp that SEO, Search Engine Optimization, is key to both off line as well as on line success. Being able to capture the targeted buyers and sellers is the reason why SEO is critical, as over 80% of seekers (USA Today 2007) go on line before they approach an Agent, so Agents that understand this can benefit from on this information.
There are 2 types of SEO to contemplate when you are looking at starting an on line campaign. There is onsite and then there is offsite optimization. The search engines look at your site from a number of angels so in order to achieve good placement on their pages you must learn to master both sides of the SEO equation.
You can not separate these two aspects of SEO and achieve long term success with your on line marketing campaign.. While it is not difficult we felt by offering these videos that Real Estate Agents could benefit by learning about these parts of SEO. Lets chat about our onsite Optimization video at this point in time.
Our onsite optimization video will be generally primarily concerned with showing you what are the crucial factors to your onsite optimization. Our free videos offer anyone with a rudimentary level of website knowledge with a way to manipulate and enhance your site so that you can enhance your sites standings in the search engines and show that your site is worth visiting.
The initial step to onsite or On page optimization is applied to your sites, page titles. This is an often overlooked but significant onsite factor in search engine algorithms. Individuals frequently have the identical titles on every page but page titles are looked upon by search engines as a guide to a pages topic. A high-quality title should be key phrase rich and be specific to the content of the page. This is the foundation of good information architecture (a sites layout). It is best for every topic within your website to have its own page.
If you sell beach front acreage, have a page for that. If you market in Miami have a page for that, if you promote Lofts have a page for that. This enables you to optimize a page for a very precise set of key phrases. The Search engines main job is to deliver web pages to users that are directly related to the terms that they are typing in to search for. This means that the more specific your web pages are to a search term, the more likely you will achieve good rankings. More importantly, Real Estate is local, so don’t just use the term “real estate’ as a keyword. use “Miami Beach Front Property Real Estate” in the title and content of your page and you will get way more hungry buyers that are specifically seeking just that information out.
Then comes the core page subject matter and this should also be defined and clarified by the adjacent subject matter. Writing good quality and one of a kind content is a ability and as with anything it takes practice to get good at it. You know your region better than most, so you can really express your viewpoint in a unique way that can draw prospects to you. It is vital that you remain professional and be sure that your content reads well. Just be natural in the use of your keywords and phrases, and as you are writing just sprinkle them in the beginning and end of your articles.Keyword stuffing is a trick that search engines pick up as they look at your pages keyword density This approach will only lead to dropping the quality of your website visitors experience and therefore the search engines will likely penalize your website with a lower quality score. Poor experiences on your site usually end with your prospects leaving your site quickly, this is called bounce rate..
Using relevant keywords in your URL is another way to get the search engines to look highly at your site.. But if you have a site name already don’t be bothered as your content and page headers should make up for this over time. If you choose to build a number of sites, as many top sellers do then next go round bring in key phrases relating to page content. It is useful if your site names can be both short and memorable. Have your key phrase at the beginning of your site URL, MiamiBeachFrontRealty.com means you will show up for clients that are searching for Miami beach front property not San Diego beach front property.
Use of alt text for images on your site is often overlooked in onsite optimization, but is a powerful tool. As the search engines come to your site they index your images along with the text on the page, so it is worth using keyword phrases in alt text on your images. People that surf the web that are visually impaired use these tags to help them as they navigate around your site, using a reader. Once again, more is not better so do not go the path of ALT tag stuffing, which would not only hinder usability for the visually impaired but would hurt your status in the search engines as much as keyword stuffing does.
As the spiders come along from the search engines they come by and look at your header tags, that are behind the scenes on your page. These are called Meta Tags and should incorporate key phrase variations such as pluralizations along with a keyword rich explanation of your site that prospects will read on the search engine page results. Since these denote the subject of your page it is seen by search engines as an over view to the key phrases being targeted for that page and that page only.
It is important to be aware of that each of these onsite SEO factors are important. So as you create your page, or have your web master attend to it, or the kid down the block, begin at the top with the URL purchase then move to your header tags and the page titles. These are weighted the most by the search engine algorithms. Then focus on your content as in the end all factors need to be considered if top rankings on the search engines are to be achieved for the most competitive key phrases.
Want to learn about SEO? Stop by our free training at Real Estate SEO Training blog.