Etrade, TradeKing in SmartMoney 2009 Broker Survey

SmartMoney conducts a broker survey every year and now you see why I highly recommend Etrade Financial and TradeKing.  Etrade is ranked first for the third year in a roll and TradeKing is ranked fourth but have the cheapest trading commission in the top ten at $4.95 a trade.  In fact, the top three, Etrade, Fidelity and Charles Schwab are $9.99, $10.95 and $12.95 respectively so it’s not even close.

I personally use Etrade right now but have been contemplating on switching to TradeKing because of the lower commissions.  According to SmartMoney, TradeKing has:

  • Mutual Funds and Investment Products: 3 stars
  • Banking Services: 2 stars (they actually don’t have a banking unit like Etrade)
  • Trading Tools: 5 stars
  • Research: 3 stars
  • Customer Service: 5 stars

Not too bad.  I must admit that I love the fact that Etrade has a high yield savings account tied to the brokerage firm and act as a super high yield sweep account for me.  But $4.95 of TradeKing is sure tempting.

It’s nice to see that a major magazine like SmartMoney essentially telling me that whether I stay with Etrade or go with TradeKing, I will be in good hands though.  The debate continues…

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